In order to fulfil our mission, Sgwili Media Group will operate through the following divisions that will eventually become stand alone subsidiaries wholly owned by Sgwili Media Group. On these platforms Churches will be promoted on a daily, weekly & monthly basis.
New Dawn Radio
New Dawn Radio will secure deals with Radio Stations on behalf of clients and coordinate any other radio related work on behalf of clients. The division will be tasked with establishment of an online radio station ‘New Dawn Radio’ that will focus on Religious Content. This will be a weekly one hour magazine programme distributed to about 20 community radio stations across the country. This will air on Sunday mornings at 8am to 9am.
Radio is a very popular medium and high under utilised in the community media space. Over 200 radio stations exist in every part of the country. On the other hand the commercial stations and SABC stations have not yet figured out how to accommodate the Christian voice in an increasingly circular media environment. This is where Sgwili Media offering comes in. We will pre-package Christian Programming that is stimulating and interesting for community media. Given the gap of programming/poor programming at that level there is a real opportunity for Sgwili Media to occupy that space in partnership with the Insurance sector. Partnerships with other commercial stations will also be pursued on behalf of specific clients who wish to comment on current affairs from Christian/Spiritual perspective. (Christian Dialogues have already been introduced on Power FM and gaining traction). In time a permanent platform will be created as a stand alone on line radio station.
New Dawn TV
This division will secure platforms as well oversee production of content for participating Churches. Eventually this division will establish and run a stand alone New Dawn Television Channel. New dawn TV will pilot with 4 television stations on DSTV. This will be a 3 hour block presence in Soweto TV, 1Gospel, TBN and 1KZN.